Advertise With Old Mission Gazette

Get your message in front of thousands of Old Mission Peninsula residents and visitors! Purchase an advertising package with Old Mission Gazette and tap into this valuable market.

Advertising is currently by invitation only, but if you feel that you’re a good fit, email Jane Boursaw, [email protected], or call (231) 590-4715.

DOWNLOAD: Old Mission Gazette Media Kit

ABOUT OLD MISSION GAZETTE

Jane Johnson Boursaw, Old Mission Gazette
Jane Johnson Boursaw | Scarlett Piedmonte Photo

Old Mission Gazette is an online newspaper based on the Old Mission Peninsula, north of Traverse City, Michigan. We publish Old Mission Peninsula news, thoughtful editorials, rich history (including from six generations of the editor’s family), stunning photos, profiles of Peninsula people, recaps of Peninsula Township meetings, a calendar of Peninsula events, an interactive Old Mission Peninsula map, a directory of Peninsula businesses, vintage Peninsula recipes, book reviews by local authors, movie reviews and more.

Founder and editor Jane Johnson Boursaw is a lifelong resident of the Old Mission Peninsula who grew up on a cherry farm. Her brothers, Dean Johnson and Ward Johnson, continue to farm about a thousand acres in cherries, apples, grapes and other produce here. On the wall of the Peninsula Township Hall hangs a plaque highlighting a lifetime of community service by Jane’s dad, local historian Walter Johnson. Her mom, Mary Johnson, played the organ for 50+ years at Old Mission Peninsula United Methodist Church and was a dedicated member of the Old Mission Women’s Club (of which Jane is also a member), board member of Peninsula Community Library and much more.

Jane’s family’s long history on the Peninsula (six generations), paired with her 35 years as a photojournalist with the New York Times, Los Angeles Times and many other publications, brings a unique and trusted vision to her role as editor of Old Mission Gazette.

Read more about Jane here, and check out Jane’s World, where she writes about growing up on a cherry farm, marrying the boy next door, and raising two kids on the Peninsula.

ADVERTISE WITH US

advertising, old mission peninsula, McKinley Hill, peninsula township, planning commission
McKinley Hill on Center Road | Jane Boursaw Photo

A variety of advertising packages are available on Old Mission Gazette for companies and individuals offering products and services for those who live, visit or work on the Old Mission Peninsula or in the Grand Traverse area.

Display ads, business profiles, listings in our business directory and interactive map, placement in our daily email newsletter, sponsored posts, and social media shout-outs are just a few of the options.

Current monthly traffic stats on Old Mission Gazette include 350,000 pageviews and 54,000 unique visitors. Readers spend an average of 30 minutes to an hour when they visit the website. We send out a daily email newsletter to 4500 subscribers (65% on the Peninsula, 30% in the Grand Traverse area, and 5% elsewhere). We also have an active and engaged readership on FacebookTwitter and Instagram.

OLD MISSION PENINSULA STATS

(Census.gov, 2016; does not include summer residents)

  • Population Estimates (July 1, 2015): 5797
  • Median Age (2014): 56.5
  • Total Housing Units (2014): 3337
  • Median value of owner-occupied housing units (2011-2015): $333,800
  • High school graduate or higher, persons aged 25+ (2011-2015): 97.4%
  • Bachelor’s degree or higher, persons aged 25+ (2011-2015): 62.5%
  • Median household income (2011-2015): $70,632
  • Businesses (2012): 716
  • Veterans (2011-2015): 609

Below are the advertising packages available on Old Mission Gazette. To discuss your particular needs, email Jane Boursaw, [email protected], or call (231) 590-4715.

AD PACKAGE #1 – THE RIDGEWOOD

  • Listing in Business Directory (see an example here) – Includes up to 250 words, one photo, address, email, phone no., and website link.
  • Listing/Icon on OMP Interactive Map (see it here) – Includes pop-up info box when icon is clicked, with up to 250 words, one photo, address, email, phone no., and website link.
  • $50/mo.
  • $285/6 mos. (5% discount)
  • $540/12 mos. (10% discount)

AD PACKAGE #2 – THE FIRE TRAIL

Old Mission Gazette Ad
Old Mission Gazette 125×125 Ad
  • Listing in Business Directory (see an example here) – Includes up to 250 words, one photo, address, email, phone no., and website link.
  • Listing/Icon on OMP Interactive Map (see it here) – Includes pop-up info box when icon is clicked, with up to 250 words, one photo, address, email, phone no., and website link.
  • Premium Display Ad, 125 x 125 pixel ad, right sidebar on home page and all article pages (limited number available; if full, we will put you on a waiting list). Ads in this space are rotated daily, so that every ad gets time at the top of the sidebar.
  • $150/mo.
  • $855/6 mos. (5% discount)
  • $1620/12 mos. (10% discount)

AD PACKAGE #3 – THE BAY

Old Mission Gazette, Advertise
Old Mission Gazette 300×250 Ad
  • Listing in Business Directory (see an example here) – Includes up to 250 words, one photo, address, email, phone no., and website link.
  • Listing/Icon on OMP Interactive Map (see it here) – Includes pop-up info box when icon is clicked, with up to 250 words, one photo, address, email, phone no., and website link.
  • Premium Display Ad, 300 x 250 pixel ad, right sidebar on home page and all article pages (limited number available; if full, we will put you on a waiting list). Ads in this space are rotated daily, so that every ad gets time at the top of the sidebar.
  • Ad included in Old Mission Gazette’s daily email newsletter (4500+ subscribers; 65% on the OMP).
  • One Business Profile Article written by Old Mission Gazette staff. May include an interview, links and photos.
  • $350/mo.
  • $1995/6 mos. (5% discount)
  • $3780/12 mos. (10% discount)

AD PACKAGE #4 – THE DOUGHERTY

old mission gazette, advertise
Old Mission Gazette 640×90 Ad
  • Listing in Business Directory (see an example here) – Includes up to 250 words, one photo, address, email, phone no., and website link.
  • Listing/Icon on OMP Interactive Map (see it here) – Includes pop-up info box when icon is clicked, with up to 250 words, one photo, address, email, phone no., and website link.
  • Premium Display Ad, 640 x 90 ad, at top of articles on home page and all article pages (only three ad spaces available; if full, we will put you on a waiting list). Rotates daily with two other ads in this spot.
  • Ad included in Old Mission Gazette’s daily email newsletter (4500+ subscribers; 65% on the OMP).
  • One Business Profile Article written by Old Mission Gazette staff. May include an interview, links and photos.
  • One “Sponsored Article” monthly, written by you or the Old Mission Gazette staff. (A sponsored article is an article about your business or a special event you’re promoting (i.e. realtor listing or open house); may include links and photos.
  • Weekly Mentions on one of our Social Media accountsTwitter, Facebook or Instagram.
  • Your Events listed in our Events Calendar.
  • $500/mo.
  • $2850/6 mos. (5% discount)
  • $5400/12 mos. (10% discount)

AD PACKAGE #5 – THE *HESSLER

old mission gazette, advertise
Old Mission Gazette 728×90 Ad
  • Listing in Business Directory (see an example here) – Includes up to 250 words, one photo, address, email, phone no., and website link.
  • Listing/Icon on OMP Interactive Map (see it here) – Includes pop-up info box when icon is clicked, with up to 250 words, one photo, address, email, phone no., and website link.
  • Premium Display Ad, 728 x 90 pixel ad, in banner at top of every page of the website, including the home page and article pages (only three ad spaces available; if full, we will put you on a waiting list). Rotates daily with two other ads in this spot.
  • Ad included in Old Mission Gazette’s daily email newsletter (4500+ subscribers; 65% on the OMP).
  • One Business Profile Article written by Old Mission Gazette staff. May include an interview, links and photos.
  • One “Sponsored Article” monthly, written by you or the Old Mission Gazette staff. (A sponsored article is an article about your business or a special event you’re promoting (i.e. realtor listing or open house); may include links and photos.
  • Weekly Mentions on one of our Social Media accountsTwitter, Facebook or Instagram.
  • Your Events listed in our Events Calendar.
  • $750/mo.
  • $4275/6 mos. (5% discount)
  • $8100/12 mos. (10% discount)

SPONSORED ARTICLE:

Sponsored Article: To pitch a stand-alone sponsored article (not associated with the above ad packages), please email Jane Boursaw at [email protected]. Our rate for sponsored posts is $500. The post stays “live” forever. May include an interview, links and photos.

MORE INFO:

For more info on any of the above, please email Jane Boursaw, Old Mission Gazette Editor, [email protected], or call (231) 590-4715.

Learn more about the Old Mission Gazette here.

*In celebration of the historic Hessler Log Cabin, located next to Mission Point Lighthouse.