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Old Mission Peninsula | Jane Boursaw Photo

Help Support Old Mission Gazette and Local Journalism

Get your message in front of thousands of Old Mission Peninsula residents, visitors and the Grand Traverse Region! Advertise in Old Mission Gazette’s website and email newsletter.


About Old Mission Gazette

Old Mission Gazette is the daily digital newspaper for the Old Mission Peninsula (OMP), an 18-mile piece of land stretching into Lake Michigan north of Traverse City, Michigan. News, photos, history, vintage OMP recipes – we publish it all.

Owned and published by lifelong OMP residents Tim and Jane Boursaw, the Gazette is the recipient of Red Hot Best (Best Newspaper Reporter) and Northern Michigan Environmental Action Council (Investigative Journalism) awards.

Old Mission Gazette By the Numbers

  • Monthly Website Pageviews: 3 Million
  • Email Newsletter Subscribers: 14,000+
  • Email Open Rate: 87%; Click-Throughs: 83%
  • Daily Facebook Views: 24,000
  • Daily Instagram Views: 18,000
  • Daily Twitter Views: 22,000

Ad Packages for Every Budget

All ads included in weekly email newsletter to 14,000+ subscribers. 3% discount for 6-mo.; 5% for 12-mo., pre-paid.

#1. THE BAY. Your logo/link at the bottom of the website home page and newsletter. $100/mo.; $582/6 mos.; $1140/12 mos.

#2. THE DOUGHERTY. Your ad at the bottom of all articles (300×300). $300/mo.; $1746/6 mos.; $3420/12 mos.

#3. THE VINEYARD. Your ad at the top of all articles (300×300). $350/mo.; $2037/6 mos.; $3990/12 mos.

#4. THE FIRE TRAIL. Your ad on the website home page and article sidebars (300×300). $400/mo.; $2328/6 mos.; $4560/12 mos.

#5. THE LIGHTHOUSE. Your ad banner at the top of every website page (728×90). $500/mo.; $2910/6 mos.; $5700/12 mos.

Three-month minimum, pre-paid. Additional graphics or layout: $50/hr.

Old Mission Gazette Links 

7 Reasons to Advertise With Old Mission Gazette

1. We Amplify Your Business. Three million people read the Gazette monthly, spending an average of 40 minutes on the website per visit. New stories and photos are posted daily. What’s that mean for you? Consistent brand awareness.

2. Thousands of Email Subscribers See You. 14,000+ email subscribers receive our weekly newsletter. The open rate is a whopping 87%, and the click-through rate is 83% – far exceeding the national average (16% and 4%).

3. Your Customers Read the Gazette. 65% of Old Mission Peninsula residents hold a Bachelor’s degree or higher. The median home value is $337,600, and the median household income is $76,392. (

4. Digital News is Thriving. According to the Pew Research Center, 72% of U.S. adults get their news via online newspapers or social media. It’s no secret that print newspapers are dying in droves and digital news is expanding by leaps and bounds.

5. You’re an OMP Insider. Editor Jane Johnson Boursaw is a member of the Old Mission Women’s Club and OMP Historical Society. We also work closely with other OMP groups, including Old Mission Peninsula School, Peninsula Community Library, American Legion Post 399, Mission Point Lighthouse, Peter Dougherty Society, Peninsula Fire Department and local churches. We live here, work here, and play here.

6. You’re Supporting a Local Business. Both Tim and Jane were raised in farm families that go back six generations on the OMP. Paired with Jane’s 40-year career as a photojournalist with the New York Times, Los Angeles Times and others, there’s no better way to promote your business to the Old Mission Peninsula and Grand Traverse Region.

7. We Win Awards. Specifically, the Investigative Journalism Award from the Northern Michigan Environmental Action Council (NMEAC) and Best Newspaper Reporter from Red Hot Best of Northern Michigan.


Ready to make a great decision for your business and advertise with Old Mission Gazette? Contact Advertising Director Tim Boursaw, (231) 342-0209 or email

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Snowy Owl on Blue Water Road | Jane Boursaw Photo

We need your support...

At a time when newspapers across the country are dying in droves, small community newspapers like Old Mission Gazette are the wave of the future. Owners Tim and Jane Boursaw are devoted to the Old Mission Peninsula community, but we need your ongoing support to keep delivering OMP news, history, photos, events and more. We rely on generous reader support to keep doing what we do, and every contribution, big or small, is valuable. Click HERE to support Old Mission Gazette. Thank you!

Bay View Insurance of Traverse City Michigan


  1. Hi
    What do you charge for an ad. I am in a local p,Erin air painting group. Several of us will show work at the Opera House in July and August.

    Love the Gazette!

    • Thank you, Sue! I would love to help promote your Opera House showing, and will give you a call! Gazette ads start at $100/mo., but I’m also happy to work with you on doing a story along with an ad, or whatever you like. Looking forward to talking with you!


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