Old Mission Gazette; Dean and Laura Johnson's barn and blossoms on Center Road | Jane Boursaw Photo
Dean and Laura Johnson's barn and blossoms on Center Road | Jane Boursaw Photo
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As you probably know by now, Old Mission Gazette is mainly a reader-supported newspaper, meaning that we earn revenue through donations from our readers (and very much appreciate it!).

However, as you also know, we do have a few spots for display advertising, giving you the opportunity to get your business in front of thousands of Old Mission Peninsula residents, visitors, and the Grand Traverse Region.

People often ask why I don’t run more ads, and it’s because I don’t like to crowd the Gazette website and email newsletter with ads. And you will never see an annoying pop-up ad or video! No one wants that, including me.

At this writing, however, I do have a few ad spots open, so if you’re interested, email me, [email protected], or text/call me, (231) 590-4715 (text preferred).

View and download our Advertising and Media Kit HERE.

About Old Mission Gazette

Old Mission Gazette is the daily digital newspaper for the Old Mission Peninsula (OMP), an 18-mile piece of land stretching into Lake Michigan north of Traverse City, Michigan. News, photos, history, vintage OMP recipes – we publish it all.

I launched the Gazette in 2015 after decades of working as a photojournalist for many newspapers and magazines across the country, including the New York Times, Los Angeles Times, Ladies’ Home Journal, Family Circle, Woman’s Day, People Magazine and many others.

I grew up on a cherry farm here (my parents are Walter and Mary Johnson), and my brothers, Dean Johnson and Ward Johnson, still farm hundreds of acres of cherries, apples, and other fruit. Our farm family goes back six generations on the OMP.

Ever since I was a little red-haired girl growing up in the village of Old Mission, I wanted to start my own newspaper. In fact, after I learned how to read and write, I did just that, launching my first OMP newspaper when I was about eight years old. Most of the stories revolved around our dogs, horses, cats and assorted other animals.

In 2015, the time seemed right to pursue that dream, and here we are. Now for some numbers…

Old Mission Gazette By the Numbers

  • Daily Website Visitors: 85,000
  • Email Newsletter Subscribers: 22,000
  • Email Open Rate: 97%; Click-Throughs: 93%
  • Daily Facebook Views: 54,000
  • Daily Instagram Views: 34,000
  • Daily Twitter Views: 24,000

Old Mission Gazette Links: 

Advertise With Us

  • All ads (hi-res, square, 1000 x 1000 pixels) are included in our newsletter, emailed weekly to 22,000 subscribers, as well as on the website home page and sidebars of each article page.
  • The weekly newsletter includes a roundup of stories posted on the Gazette website that week. All stories remain on the Gazette website forever and ever.
  • Advertisers must commit to a minimum of six months.
  • The cost is $3500 per year and must be paid upfront before ads begin. You are welcome to pay every six months ($1750); however, if you pay for a year in advance, you’ll receive a 5% discount ($175; total cost, $3325).

NEW: We also have an OMP Business section now! Advertisers with display ads are automatically included. There’s a link to the Directory at the top of every Gazette page/post on the website, as well as in the weekly email newsletter. I’ll also mention you in any Gazette stories where it’s appropriate.The cost for only a business listing is $500/year. Check it out here.

View and download our Advertising and Media Kit HERE.

6 Reasons to Advertise With Old Mission Gazette

  1. We Amplify Your Business. Daily pageviews on the website average about 85,000, with readers spending an average of 40 minutes on the website per visit. New stories and photos are posted daily. That translates to consistent brand awareness for your business.
  2. Thousands of Email Subscribers See You. More than 22,000 email subscribers receive our weekly newsletter. The open rate is a whopping 97%, and the click-through rate is 93% – far exceeding the national average.
  3. Digital News is Thriving. According to the Pew Research Center, 82% of U.S. adults get their news via online newspapers or social media. While print newspapers and magazines are dying in droves, digital news is expanding by leaps and bounds.
  4. You’re an OMP Insider. I live here, work here and play here. I am a member of the Old Mission Women’s Club and OMP Historical Society. I am a self-avowed township meeting nerd, meaning I attend most of the Township meetings and report on what happens, including the Township Board, Parks Committee, Planning Commission and others. I also work closely with other OMP groups, including Peninsula Community Library, American Legion Post 399, Mission Point Lighthouse, Peter Dougherty Society, Peninsula Fire Department, Old Mission Peninsula School and local churches.
  5. You’re Supporting a Local Business. As mentioned, I was raised in an OMP farm family that goes back six generations. My brothers, Dean Johnson and Ward Johnson, still farm hundreds of acres here. Paired with my 45-year career as a photojournalist with the New York Times, Los Angeles Times and others, there’s no better way to promote your business to the Old Mission Peninsula and Grand Traverse Region.
  6. We Win Awards. Specifically, the Investigative Journalism Award from the Northern Michigan Environmental Action Council (NMEAC) and Best Newspaper Reporter from Red Hot Best of Northern Michigan.

View and download our Advertising and Media Kit HERE.

As mentioned, ad spots are limited, so if you’re interested, feel free to contact me by email, [email protected], or phone/text, (231) 590-4715.

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