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Advertise With Old Mission Gazette

Get your message in front of thousands of Old Mission Peninsula residents and visitors! Advertise in the Old Mission Gazette website and email newsletter, and tap into this valuable market.

Old Mission Gazette currently has more than one million pageviews monthly, and readers spend an average of 30 minutes on the website. A newsletter is emailed several times weekly to 7000+ subscribers, and we also have an active and engaged readership on FacebookTwitter and Instagram.

Interested in advertising your business on Old Mission Gazette? Email Jane Boursaw, founder and editor, [email protected], for more info.

VIEW & DOWNLOAD: Old Mission Gazette Media Kit


  • Display Ad on Old Mission Gazette website (download the Media Kit for size and placement options).
  • Display Ad in newsletter, emailed several times weekly (7000+ subscribers). See an example here.
  • Your events listed in our OMP Calendar. Check it out here.
  • Feature article about your business, written by Gazette staff. See an example here.
  • Mentions on Our Social Media AccountsTwitter, Facebook and Instagram.
  • Listing in Business Directory (see an example here). Includes up to 250 words, one photo, address, email, phone no., and website link.
  • Listing/Icon on OMP Interactive Map (see it here). Includes pop-up info box when icon is clicked, with up to 250 words, one photo, address, email, phone no., and website link.


Sponsored Article: To pitch a stand-alone sponsored article, please email Jane Boursaw at [email protected]. Our rate for sponsored posts is $300 and includes promotion on our social media channels and email newsletter. The post stays “live” forever and may include a story/interview about your business, with links and photos of your choice.


Old Mission Gazette is an online newspaper based on the Old Mission Peninsula, north of Traverse City, Michigan, published BY Old Mission Peninsula residents (Tim and Jane Boursaw). We live and work here, and we have our ear to the ground on local happenings.

In the Gazette, you’ll find Old Mission Peninsula news, thoughtful editorials, rich history (including six generations of both Tim and Jane’s families), stunning photos, profiles of Peninsula people and businesses, recaps of meetings (township, library, school, etc.), a calendar of Peninsula events, an interactive Old Mission Peninsula map, a directory of Peninsula businesses, vintage Peninsula recipes, culture news (books, movies, music) and more.

Jane Johnson Boursaw, Old Mission Gazette
Jane Johnson Boursaw | Scarlett Piedmonte Photo

Gazette founder and editor Jane Johnson Boursaw is a lifelong resident of the Old Mission Peninsula who grew up on a cherry farm. Her brothers, Dean Johnson and Ward Johnson, continue to farm about a thousand acres in cherries, apples, grapes and other produce on the Peninsula. Jane’s sister, Carolyn Lewis, lives with her husband Steve on the way to Mission Point Lighthouse.

On the wall of the Peninsula Township Hall hangs a plaque highlighting a lifetime of community service by Jane’s dad, local historian Walter Johnson, who helped found the Purchase of Development Rights program on the Peninsula. Her mom, Mary Johnson, played the organ for 50+ years at Old Mission Peninsula United Methodist Church and served on the Peninsula Community Library Board, Old Mission Women’s Club, OMP Historical Society and many other OMP organizations.

Six generations of family history, paired with Jane’s 35-year career as a photojournalist with the New York Times, Los Angeles Times and many other publications, brings a unique and trusted vision to her role as editor of Old Mission Gazette.

Jane is a member of the Old Mission Women’s Club and OMP Historical Society, and works closely with the OMP Education Foundation, Peninsula Community Library, American Legion Post 399, Mission Point Lighthouse, Peter Dougherty Society, OMP churches and other local groups to report their news. Your ad will be displayed alongside that insider info.

Read more about Old Mission Gazette and Jane Boursaw here, and check out Jane’s World, where she writes about growing up on a cherry farm, marrying the boy next door (Tim Boursaw), and raising two kids (Will and Marissa) on the Peninsula.

For more info on any of the above, please email Jane Boursaw, Old Mission Gazette Editor, [email protected]. Learn more about Old Mission Gazette here.